About Us – MindTime

A Common Language to Understand People. A Mission to Humanize AI.

MindTime is more than a cognitive framework. It is a movement for a more human future. We believe understanding how people think is the key to solving the world’s most complex challenges and to guiding artificial intelligence toward the public good. Our mission is to place people at the center of systems, policy, design, and technology.

Our Mission

Our mission evolves.

Originally built on fidelity to science, accuracy, truthfulness, and human ethics, and utility—the capacity to embed meaningful, practical solutions into real lives and real systems—we now welcome a third pillar: ubiquity.

With the rise of AI, the MindTime framework can now be present anywhere, instantly, continuously—delivering its deep understanding of human thinking into every corner of society where it can do good.Ubiquity is more than reach. It’s the realization of a dream. To see cognitive awareness—of the Past, Present, and Future within us all—woven into everyday interactions, systems, and choices.We’re not just building a product. We’re building a presence

Meet the Mind Behind the Model.

John Furey is the creator of the MindTime framework and the principal voice behind its theory and evolution. With a rich background in systems thinking, cognitive theory, and communication, John has spent the past three decades asking a single question: How do we make this insight and awareness globally useful?

His answer was patience: to scale MindTime, AI had to mature itself and become adopted by billions of people. Today, John is more committed than ever as AI allows MindTime to become accessible across industries, cultures, and technologies, at scale. His goal remains clear: to help humanity understand itself and guide AI in service of people.

To learn more about John’s work, writing, and research visit

johnfurey.com

Six principles we follow

Safety

Data, whether about individuals or groups, can be misused. We are committed to exercising the highest level of caution when licensing our API or AI to third parties. If there is any doubt, our default response is no—especially in sensitive areas like natural language processing (NLP) and machine learning.

Equality

We are committed to recognizing and respecting the sovereignty and inherent value of every individual. Our larger mission is to help people better understand one another. Every management decision we make is guided by our vision and a deep sense of social responsibility.

Open-access

Many industries can and already do benefit from integrating MindTime into their offerings. We believe that licensing our API and AI to drive new innovations is essential to our mission, and we actively invite collaborative partnerships to explore new possibilities.

Cost

We are committed to ensuring that cost is never a barrier to accessing our tools, especially for individuals and organizations in education. When affordability is a concern, we will work directly with institutions to find a viable solution.

Transparency

We are committed to operating openly and transparently as a business. We recognize that we’re part of a larger ecosystem and that our mission requires us to connect widely and inclusively with people. This is our unwavering stance.

Privacy

Since MindTime’s founding in 2004, we have always enabled people to discover their Thinking Style without disclosing their identity or providing any personal information. We place the utmost value on privacy, and TimeStyles allow individuals to be understood without revealing any personally identifiable data.

MindTime is the human science behind how we think. Built on 25 years of research, it reveals the hidden architecture of thought; past, present, and future. It empowers people to understand one another in profoundly meaningful ways though a powerful framework for trust, collaboration, and human-aligned technology.