The MindTime WordPress plugin was developed to help WordPress users who may not have the skills or resources to integrate our API into their website. Think of it as the WordPress interface to the power of our API for WordPress users.
The plugin allows a WordPress publisher to easily and seamlessly embed the MindTime Survey, results reports, and various visualisation maps into their website. This achieves two goals. It provides a valuable experience for site visitors which can be endlessly enriched with new insights and stickiness. And, it amplifies greatly a publisher’s audience intelligence. Win-win, because, a publisher, such as a blogger, who knows and understands their audience through the MindTime lens, will have the ability to truly understand their audience’s needs and preferences, and what makes each audience member different. That makes for more targeted and interesting content and user experience.
For example, simple integration of the MindTime WordPress plugin results data with Google Analytics custom variables provides a wealth of information about how different thinking styles navigate and behave on the site. This allows a publisher to identify potential problem pages and even content. Retention and stickiness are about knowing how people think. MindTime provides you with this knowledge without having to map every visitor’s thinking style. This is because MindTime is a framework that explains thinking. Even a small sample of a site’s visitors can provide immensely valuable insights into what they need and how to engage with them more effectively.