Catalyse Innovation 2017-11-20T14:34:33+00:00

Catalyse Innovation

World-class innovation emerges from world-class collaboration.

How many times have you seen a fabulous idea fail miserably, and sit there wondering, “what went wrong?”

This generally happens because the people involved with that idea were thinking in the wrong sequence.

We usually refer to the three perspectives of time in this chronological sequence: Past → Present → Future. While this ordering of time perspectives seems to be perfectly intuitive, it also lies at the root of our failed thinking process.

To produce the best results with our thinking, we have to do what seemingly only humans have learned how to do: bend time.

In our minds, we can quite literally move the Past so that it sits between the Future and the Present. This gives us the thinking sequence Future  Past  Present. Why would we do this? Why would we mess with the usual order of time? To gain clarity and enhance creativity. This is the secret of MindTime.

After we’ve had a bright idea, we’re best served if we stop and reflect on that idea and consider the consequences before setting it in motion.

Thus the new formula goes like this:

Although you’ll find this wise insight being used in almost every serious endeavour—it is remarkably absent from our daily lives.

Most of us begin with Future thinking first (coming up with the idea), then move into Present thinking (putting a plan into action), and only later apply Past thinking, when we’re trying to figure out what went wrong (and if you’re resistant to Past thinking you probably don’t even do that).

Yet this seemingly intuitive approach doesn’t work. In fact, you can usually count on it to yield a poor outcome!

We’ve seen this happen over and over again. A Visionary has a fabulous idea and then invests a fortune turning out a product only to find he is being sued for patent infringement. A company engages in offshore drilling and after a devastating accident finds out that its emergency disaster response plans are not at all well thought through or evaluated for a proper response.

In both situations, the train wreck might have been averted with the application of forethought, analysis, and research. The Visionary could have done a thorough patent search before production. The oil company should have ensured, before it sunk its drill bit into the seabed, that it knew exactly what to do if it all went terribly wrong; then they would have been ready to act decisively in the face of catastrophe.

The MindTime approach involves re-ordering the thought process.

Drive Innovation at Your Company

It’s All About Time pulls you into a world of possibilities, implementation and action to bring MindTime into your team or organisation. It is a powerful voice for change and offers insight into the value that each and every individual brings.

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100% of the proceeds from It’s All About Time book sales go to the mindtime foundation, a Dutch non-profit.