Agile Coach and Product Manager Chris Gagné introduces MindTime on his blog.
One of the things we liked was his examples of MindTime from daily life:
Coca-Cola is a “past” brand and Pepsi is a “future” brand
Hope is a “future” word, tradition is a “past” word
Republicans are generally past-thinking (“Make America Great Again” implies that the past was better) versus Democrats are generally more future-thinking (Obama’s “Hope” is the idea that things will be better in the future). As an aside, I think Clinton’s “Better Together” was too present-thinking to appeal to future-thinking millennials.