MindTime: a way of looking at human behavior through the lens of time

Agile Coach and Product Manager Chris Gagné introduces MindTime on his blog.
One of the things we liked was his examples of MindTime from daily life:

Coca-Cola is a “past” brand and Pepsi is a “future” brand

Hope is a “future” word, tradition is a “past” word

Republicans are generally past-thinking (“Make America Great Again” implies that the past was better) versus Democrats are generally more future-thinking (Obama’s “Hope” is the idea that things will be better in the future). As an aside, I think Clinton’s “Better Together” was too present-thinking to appeal to future-thinking millennials.