TEDx Groningen

MindTime® at TEDx Groningen

How TEDx participants voted on key issues

During the run up to TEDx Groningen in October 2017, we asked attendees to participate in a small experiment.
Our intention was to try to show how MindTime’s framework of thinking can be used to predict people’s opinions about everyday and important issues.

10 statements were presented to participants using The Thinker bot, a smart bot developed by Bossers & Cnossen, Groningen, on Spark, Cisco’s integrated communication platform, using MindTime’s core API technology.

The Thermo™ maps on this page show how people responded to the survey based on their thinking style, a combination of the 3 primary priorities of all thinking, Past-Certainty, Present-Stability, and Future-Possibility.

The MindTime Foundation licenses its technologies and intellectual property in furtherance of its mission, to provide a universal framework to help people understand people and thrive.

Take the Profile

By | 2017-10-18T17:24:42+00:00 October 6th, 2017|

Financial Mapping

Financial Mapping

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By | 2017-10-06T22:51:06+00:00 October 6th, 2017|

Beyond the cult of personality (and personality tests)

Personality tests describe your behavioral traits (in general) and rarely will they tell you something you didn’t already know.

Beyond personality, behind personality and before personality, are the motivating mechanisms that create your personality. The theory of MindTime—scientifically researched, peer reviewed and published—promises to change the way we think about ourselves from the cult like personality craze of the last 25 years into a new and deeper level of understanding and usefulness to everyday people. Full disclosure. I am one of the team who has been working on this for the past 23 years.

Are personality tests useful? Yes, they can be, especially if you are in some doubt about how you come across to others (many people do wonder how they are perceived by their boss, colleagues or friends). However, today many people want to know how to harness their potential, improve and amplify their skills and abilities, and become more effective as people, not just have their personality traits pointed out to them. 

You cannot understand how your mind functions with a personality test which measure a narrow summary of your behavioural traits: extroverted, agreeable, conscientious, etc – such as the Big 5 or 5 Factor model, MBTI, DISC, etc., (see the illustration of the top personality traits mapped scientifically within the MindTime framework, go to the interactive map here).

What is more useful is to have an understanding of what makes you the way you are, why you tick the way you do and how to develop your innate abilities, talents and skills. To become a more effective thinker you need to understand yourself at a higher level of thinking. As Einstein said, “To solve our problems, we need to think at a new level.” You need to see yourself from a whole new point of view. The meta cognitive level, not the behavioural one of personality traits.

Think about this. There are phenomena that affect us all and shape how we behave. One such phenomena is gravity. It forces us into certain postures and to move in certain ways.

Another is time. The mindtime foundation (formerly the mindtime project) has been studying time and its effects on people for 23 years. The science we have done is pretty conclusive. The theory of mindtime that evolved out of this research has received scientific acceptability. Try this and see if you get this simple quiz right. If you do, if you can see Time. You might want to check out more about this fascinating and powerful new model of human thinking.

To understand why you behave the way you behave you need to look at the way you perceive the world, think and shape your behaviour. It’s all about meta-cognition and specifically how it reveals your thinking style as understood within a true framework or theory of mind.

By | 2017-09-06T19:31:41+00:00 September 6th, 2017|

There’s no such thing as introversion and extroversion


Here’s another one of those curious articles about personality and psychology that keep popping up all over the place in major news outlets these days.

This one is from Inc. magazine that recently published an article titled, “There is no such thing as Introversion and Extroversion [sic].”

Really? They seem to be very widely used terms. So, what’s going on here? Perhaps a bit of insight into the situation might be in order.

The field of personality testing, such as it is, is littered with personality traits, e.g. introversion and extraversion, each claiming to measure a specific aspect of a person’s personality, people’s outwardly observed behaviours. Some of these have been extremely well tested and validated, such as the introversion extraversion scale (a part of the NEO or Big 5) researched and validated by Messer’s Costa and McCrae. Yes, unfortunately, the very one our Inc. writer seems to be most upset about.

But, and this is perhaps where our Inc. magazine writer is going with his article, do these personality traits when taken individually or together actually add up to an understanding of person and what makes them tick? In his article the clearly frustrated writer appeals to us to abandon the introversion/extraversion scam (and perhaps this trait based approach in general), telling us, no more, this approach is flawed.

Herein lies the problem.

Observing a monkey, or measuring its personality, cannot lead you to understand the nature of the monkey nor its mind or motivations. It can only lead you to observations and your own speculative conclusions about what you may have seen or measured. Unless you have a model of how monkeys think, a theory of monkey mind that has been validated and correlated with all other validated scientific observations of monkeys, until then, you have only your own labels and ideas about how things actually work.

This is an issue that is plaguing psychology and more specifically the psychology of individual differences, or personality testing as it is commonly known. This approach to understanding people has been misinterpreted by the lay public as validation that an observer, or personality test, can understand the workings of another’s mind. The label becomes the explanation rather than a shorthand descriptor. This is garbage of the worst kind and not what any self-respecting psychologist would agree to.

The only way to understand another’s mind is if we understand the fundamental patterns or structures that shape human thinking—amounting to an a priori theory of mind—and can measure them in a given individual. Only such an a priori theory, of which there are none in traditional trait-based personality testing, can be used to predict human behaviour and intention.

After 22 years of working on such a theory and publishing it—the theory of MindTime, my colleagues and I sympathise with the author’s frustration at the abuse of personality trait labels. The damage they can do in our post truth era is obvious. They get in the way of people developing a true understanding of people and their thinking (perceptions, motivations, needs, preferences, thought patterns and processes). Now that we have an a priori theory that scientists can hang their hat on, perhaps we can give up on this limited and limiting old approach?

Inc. magazine article link:

By | 2017-09-06T19:33:07+00:00 September 6th, 2017|

Brands appeal to thinking styles – MindTime

Just a little bit of knowledge about MindTime can show you how and why we perceive messages the way we do and how they motivate us to action. This can lead to some fun if sometimes disturbing insights about the way brands appeal to your individual thinking style.

Do experts really know how to target your deepest motivations? Of course they do! They may not always understand why these things work, unless they’ve taken some time to study MindTime, however, there are decades of market research and consumer data that they rely on to tell them what is more likely to work when reaching into consumer minds.

In this example, spotted, photographed and sent to us by Chris Gagne, Agile coach and a MindTime fan in San Francisco, the brand is clearly appealing to ‘the ones who get it done’, the Present thinkers. Spot on appeal. Bound to resonate and create a sense of pride.

Nicely spotted, Chris! Do you have an example of an advertiser trying to create brand resonance? Send it along to me, I’d love to showcase your example in this blog.

By | 2017-09-01T11:03:19+00:00 September 1st, 2017|

Meta Cognition, Deep Thinking and Creativity

In this well developed and clearly written blog article, Dr. Jamie Schwandt takes a look at deep thinking skills and creativity. He provides the reader with thought exercises and suggestions and lots of good reference materials.

I would encourage anyone, who wants to develop higher levels of personal effectiveness, to read this article. However, to access the vastly greater power of true metacognition and get an understanding of the very forces at work in your thinking, then you will need to look further.

You’ll need to look beyond your thinking habits or strategies – referred to by Schwandt as reflective or deep thinking – to the very nature of thought itself, Time.

MindTime is the only scientifically validated theory of mind that provides a metacognitive framework to understand individual, group and cultural meta thought. It is very accurate and highly predictive.

Try it here: MindTime. It only takes 60 seconds to complete.

This theory has been developed during the past 23 years by our team of ultra-deep thinkers, scientists, designers and technologists.  Their work has produced both the science and the technologies to visualise and access this new realm of insight and understanding into human thinking and metacognition.

By | 2017-09-06T19:33:51+00:00 August 26th, 2017|

A new time

MindTime has come a long way over the past 23 years since its inception. This is largely due to the wonderful people who have supported the ethos and vision. Years of largely unpaid service have been contributed by everyday people who care deeply about making a positive difference to people’s lives.

Ten years into the mindtime project, this in 2005, Ketchum, Idaho, USA. (Shawn, Irwin, Vince and me sitting on skis).

One of the most extraordinary things to have happened is my own growth as a person in my realisation of who I am. That was the founding question that began my journey. Who am I? Today,I cannot imagine knowing myself without mindtime as a guiding idea that simply makes sense at every level of my knowing.

Another extraordinary thing to have happened is the full turn we’ve made. We set out to create a global standard to help people understand people. We believed all along that it would manifest in the digital realm, a world in which we are blind and senseless to each other in the most important ways, and one in which we are desperately in need of finding ways to build deeper connection and understanding about each other.

Nearly a quarter of a century later it is an analogue game of cards, a simply beautiful manifestation of MindTime through which we seem to be having the biggest impact on individual lives (we are currently prototyping this card game, below is an artists visualisation of the product).

This is not to say that along the way we have not touched many thousands of people; through our web presence, our workshops, speaking engagements and assignments. Not to mention our somewhat more colourful escapades.

We built the Mind’s Shrine at Burning Man. We’ve mapped thinking in 9 different languages and population groups. My 2nd. book is now published in Japanese. However, never have we seen the kind of impact this simple, game of cards is having on our friends and families.

We are crowdfunding in the fall 2017, register here to receive a reminder.

I hope you will support it.





By | 2017-08-21T10:29:09+00:00 July 8th, 2017|